What’s in a name? That which we call a rose by any other name would smell as sweet.

William Shakespeare

Venus Cognac Maxi Dress

Let’s start the summer story by choosing the prettiest rose florals from our fabric mills, all printed onto our signature rayons, one soft and smooth the other a lovely cheesecloth crinkle. So many colours so many flowers, too many choices!

Then to the design room and selections are discussed, ideas thrown around (and out!) ending with the studio scattered with so many sample lengths of the sweetest florals, this is followed by detailed instructions written up and sent to our factory where the cutting, sewing, finishing and packing is done.

A few weeks later they are loaded onto the plane and are flying to our Brisbane stockroom.

The bell rings and our friendly courier is there with so many big boxes of carefully packed floral dresses, most likely in some of our gorgeous wrap styles.

Next we pore over the model agency portfolios choosing the right model, this time we choose model Tahalia for our first all floral photo shoot, a stunningly beautiful girl with the biggest smile and the happiest attitude around. A real professional she is the perfect choice for all the pinks and yellows we are photographing this time.

Wednesday morning up really early to go to the Flower Market and buy armfuls of pink and golden yellow flowers, then a quick stop at the local hardware to buy silver coloured metal buckets, at work before breakfast.  The stockroom never looked so pretty, but not for long. Soon Ms. Emma Quinn senior fashion stylist and Moon Shine Fairy arrives to steam and accessorise the new stock, not only were there piles of flowery dresses but also crinkly packets of brand new tassel earrings too. So exciting.

Before Tahalia arrives the team heads to a local park where the set is put up, this time we were blessed with golden sunshine and blue sky but a very strong wind too! Makes changing in a temporary changeroom a challenge. So many flower petals flying about! Including the dresses!

3 hours later fortified with peach iced tea, mini pastries and gummy snake lollies we wrap up the shoot, shake off the crumbs, avoid the curious looks from dog walkers, pack the flowers and our hardworking team back into the car (and the ute) and head back to work to upload and edit a few thousand pictures.

Check out our new in section to see the result, very happy with it….


September 27, 2017 — Mombasa Rose